All that connectivity allows for enhanced safety options like Safety Connect. This system gives drivers access to emergency assistance through a dedicated “SOS” button, 24/7 roadside assistance, and collision notifications and a stolen car tracker. Drivers can also receive vehicle health reports and maintenance alerts.

Speaking of alerts, the 2023 Prius includes its TSS or Toyota Safety Sense as standard. This is a suite of systems that includes pre-collision warning with pedestrian detection, lane departure alert with steering assist, dynamic radar cruise control, automatic high beams, and proactive driving assist. That last one is a new assist that employs gentle, automatic braking in certain scenarios when it detects a nearby pedestrian, vehicle or cyclist.

The new car also lets drivers communicate directly to it by way of the Toyota smartphone app. On it, they can receive the aforementioned reports, turn headlights off or on, honk the horn, and can use the phones as digital keys.

Pricing and on-sale dates for the 2023 Prius and Prius Prime aren’t yet available, but we’ll find out both in the first half of next year. In the meantime, get your “My Prius is cool, actually” stickers on order.

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